Because Ideas alone does not bring food on the table. For every company the sales figure determines what else the Company can afford to do.  How this is done is undergoing rapid change and opens up fantastic new opportunities for those that are ready to grasp them.


You will learn how to generate different cost- and sales options to realize your Idea.


You will learn by recent Inspiring examples from other companies.

The following topics will be covered: Customer Insights, Design thinking, Packaging, Marketing, Range Management, Customer development, Launch preparation, Market launch, Life Cycle Management

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